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HEINZ JUST RIGHT
designed at Miami Ad School
ART DIRECITON: Giulia Rebello
COPYWRITING: Breno Bonelli, Gabriel Lyra & Yago Meneses
Ketchup sachets are usually one-size-fits-all. But sometimes one isn’t enough and two feels like too much. To solve this everyday dilemma, Heinz launched the first-ever line of ketchup sachets in three different sizes: small, medium, and large. Perfect for any level of hunger — or ketchup craving.
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