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IFOOD PARA VIAGEM

designed at Miami Ad School

ART DIRECITON: Marina Quadros
COPYWRITING: Breno Bonelli

IFood is the brazilian Just Eat. “Para viagem” in portuguese can mean both “to go” (as in takeout or delivery) and “for the trip” (as in being high). IFood is perfect for those who can’t cook, don’t want to cook, or are just too far out to even try. For that last group, the brand drops a campaign full of subtle references — the kind you only get if you know, you know. On 4/20, starting at 4:20 PM, orders over R$10 get R$4.20 off.

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