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COPA 2 DE JULHO | Gov BA
Agency // EBMQuintto
Copywriting: Breno Bonelli / Art Direction: Uanderson Lima / RTVC Production: Flávia Souza / Head of Creation: Juliana Magalhães / Creative Director: Kendy Shirasu / Planning: Thiago Peixoto, Duda Brígido, Juliana Magalhães / Media: João Paulo Alves
The state of Bahia-BR has produced some legendary football stars (Dida, David Luiz, Vampeta), many of whom have competed in the Copa 2 de Julho — yet surprisingly, few fans actually know about this tournament. To change that, we invited young athletes to share their stories from the competition. Packed with history and heartfelt moments, we created a video series for the Government’s social channels that highlights how football has the power to transform lives.
